Imagine this, you walk into your office or apartment building and instead of a pile of work or a pile of mail, there is a Chair Massage Therapist waiting to greet you. Or maybe it is a Manicurist, either way, they are waiting to give a complimentary service and make your day. Many tenants do not have to imagine it. More than ever landlords are embracing creative ways like these to make tenants feel special and appreciated, relaxed and beautiful.
The power of these on-premise spa events was on full display during a recent collaboration we had with a major New York City commercial landlord. We set up hand and chair massage stations and made them available to tenants throughout the day. They loved it! There was a huge turnout, a lot of happy faces, and a massive wave of positive feedback and sentiment for building management.
At a time when our city has faced its share of challenges that have tested the resiliency of New Yorkers, a little act of kindness on the part of landlords can go a very long way. A well-crafted experience goes beyond just putting a smile on tenants' faces it makes them feel appreciated. It transforms apartments and offices into places where people feel valued.
Something else that’s cool about these events, they are for everyone from young professionals to families, to retirees. They bridge gaps between all the different kinds of people we spend our lives within feet of and create a sense of community. They forge little connections that remind us we are all in this together. The kind of connections that may make a tenant a little more likely to stick around.
In the end, it is all about the landlords who are willing to try something different. They are the ones turning buildings into more than just structures – they are creating spaces where happiness lives.