BRAND ACTIVATIONS

We recently partnered with Sally Hansen, a leading (and awesome!) nail care brand, to help them launch a new press on nail to the public. Our manicurists boarded a custom mobile spa truck and made stops around New York City introducing people to this new Sally Hansen product. It was a lot of fun! People loved getting on the bus, loved getting a complimentary service and really loved Sally Hansen’s new press on nail—which is quick to apply and looks fabulous on. There are over 20 new nail designs to select from and within minutes you can have a new set of nails. 

Product demonstrations are one of the events that make me most most proud. These are important moments for a brand and getting a new product out there in the right way is critical. It means a lot that a brand entrusts us to help them do it. And we really play an important role from providing the service, to creating a positive experience, to educating consumers on the product.  Our ability to do that is all because of our amazing team that is experienced and talented, and also really nice. So all in all, it was great event with Sally Hansen, and we were honored as always to be part of it.